Edición de la obra Behavioral pricing
| Autor | Hooman Estelani, Sarah Maxwell |
|---|---|
| Editorial | Emerald Group Pub. |
| Fecha de publicación | 2004 |
| Lugar | Bradford, England |
| Idioma | inglés |
| Páginas | 76 |
| Formato | [electronic resource] / |
| ISBN-13 | 9781845440251, 9781845441890 |
| ISBN-10 | 1845440250, 1845441893 |
| OCLC | 70757327 |
| Serie |
| Journal of Product & Brand Management. No. 6 -- vol. 13 · Journal of Product & Brand Management -- v. 13. |
| Número de Cutter | E79b |
|---|
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.