Authenticity
What Consumers Really Want
Edición de la obra Authenticity
| Autor | James H. Gilmore, B. Joseph, II Pine |
|---|---|
| Editorial | Harvard Business School Press |
| Fecha de publicación | September 24, 2007 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | Hardcover |
| ISBN-13 | 9781591391456 |
| ISBN-10 | 1591391458 |
| Número de Cutter | G488a |
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.