Authenticity
contending with the new consumer sensibility
Edición de la obra Authenticity
| Autor | James H. Gilmore |
|---|---|
| Editorial | Harvard Business School Press |
| Fecha de publicación | 2007 |
| Lugar | Boston, Mass |
| Idioma | inglés |
| Páginas | 299 |
| ISBN-13 | 9781591391456 |
| ISBN-10 | 1591391458 |
| OCLC | 123818314 |
| LCCN | 2007017287 |
| Número de Cutter | G488a |
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.