Are customer information systems worth it?
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Edición de la obra Are customer information systems worth it?
| Autor | Debra L. Zahay |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 2002 |
| Lugar | Cambridge, MA (1000 Massachusetrts Avenue, Cambridge, 02138) |
| Idioma | inglés |
| Páginas | 51 |
| OCLC | 51182479 |
| Serie | Working paper -- report no. 02-113 · Report (Marketing Science Institute) -- no. 02-113 |
| Número de Cutter | Z19a |