Alliance advantage

the art of creating value through partnering

Edición de la obra Alliance advantage

Alliance Advantage aims to help today's managers and their companies be more successful in their efforts to create and guide thriving alliance strategies. Alliance Advantage provides both conceptual and practical tools for analyzing the design and performance of alliances. Here, for the first time, is a comprehensive guide that will help managers build new collaborations and improve existing ones. Each chapter examines a different aspect of an alliance, from selecting the right partners to minimizing conflicts to determining further commitments.

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