After sixty
marketing to baby boomers reaching their big transition years
Edición de la obra After sixty
| Autor | Leslie M. Harris |
|---|---|
| Editorial | Paramount Market Publishing, Inc. |
| Fecha de publicación | 2006 |
| Lugar | Ithaca, NY |
| Idioma | inglés |
| Páginas | 194 |
| ISBN-13 | 9780978660208 |
| ISBN-10 | 097866020X |
| Número de Cutter | H314a |
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.