Advertising effects
a taxonomy and review of concepts, methods, and results from the academic literature
Edición de la obra Advertising effects
| Autor | Demetrios Vakratsas |
|---|---|
| Editorial | Market Science Institute |
| Fecha de publicación | 1996 |
| Lugar | Cambridge, MA |
| Idioma | inglés |
| OCLC | 36464034 |
| Serie | Report -- no. 96-120 · Report (Marketing Science Institute) -- no. 96-120 |
| Número de Cutter | V134a |