Advertising effects
a taxonomy and review of concepts, methods and results from the academic literature
Edición de la obra Advertising effects
| Autor | Demetrios Vakratsas |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1996 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Serie | Report / Marketing Science Institute -- 96-120 · Working paper |
| Número de Cutter | V134a |