Advertising Communications and Promotion Management
Edición de la obra Advertising communications & promotion management
| Autor | John R. Rossiter, Larry Percy |
|---|---|
| Editorial | McGraw-Hill Education (ISE Editions) |
| Fecha de publicación | Dec 06, 1996 |
| Páginas | 672 |
| Formato | paperback |
| ISBN-13 | 9780071146678 |
| ISBN-10 | 0071146679 |
| Número de Cutter | R835a |