Advertising Campaign Strategy
Fundamentals of Planning, Designing, Implementing and Evaluating Advertising Campaigns
Edición de la obra Advertising Campaign Strategy
| Autor | Allen Smith |
|---|---|
| Editorial | Kendall/Hunt Publishing Company |
| Fecha de publicación | June 1, 2002 |
| Páginas | 524 |
| Formato | Spiral-bound |
| ISBN-13 | 9780787294052 |
| ISBN-10 | 0787294055 |
| OCLC | 52822912 |
| Número de Cutter | S642a |