Advertising and Promotion
An Integrated Marketing Communications Perspective
Edición de la obra Advertising and Promotion
| Autor | George Belch |
|---|---|
| Editorial | Mcgraw Hill Higher Education |
| Fecha de publicación | Nov 13, 2011 |
| Páginas | 808 |
| Formato | paperback |
| ISBN-13 | 9780071314404 |
| ISBN-10 | 0071314407 |
| Número de Cutter | B427a |