Advertising
an integrated marketing communication perspective
Edición de la obra Advertising
| Autor | George E. Belch |
|---|---|
| Editorial | McGraw-Hill Australia Pty Ltd |
| Fecha de publicación | 2011 |
| Lugar | North Ryde, N.S.W |
| Idioma | inglés |
| ISBN-13 | 9780070997981 |
| ISBN-10 | 0070997985 |
| OCLC | 692219314 |
| Número de Cutter | B427a |
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.