Advanced Brand Management
Managing Brands in a Changing World
Edición de la obra Advanced brand management
| Autor | Paul Temporal |
|---|---|
| Editorial | Wiley & Sons, Incorporated, John |
| Fecha de publicación | 2011 |
| Idioma | inglés |
| Páginas | 256 |
| ISBN-13 | 9781118179253 |
| Número de Cutter | T288a |
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.