"This competition-winning design by architects wulf & partner combines key architectural and urban development ideas with the adidas Corporate Identity: the building's structure and rhythm reflect the dynamism of the brand. The result is sweeping and yet compact 'Corporate Architecture'. The main building materials, exposed concrete and industrial glass, also determine the reduced yet lively and lucid atmosphere of the interior. The integrated communication concept by L2M3 Kommunikations Design and jangled nerves with guiding system and medial mirroring also takes account of this extremely successful sports goods manufacturer's branding policy"--Inside front cover.
