Absolute Value
What Really Influences Customers in the Age of Perfect Information
Edición de la obra Absolute value
| Autor | Itamar Simonson, Emanuel Rosen |
|---|---|
| Editorial | HarperCollins Publishers |
| Fecha de publicación | 2014 |
| Idioma | inglés |
| ISBN-13 | 9780062215680 |
| Número de Cutter | S611a |
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.