
A Double Scotch
How Chivas Regal and The Glenlivet Became Global Icons
Edición de la obra A Double Scotch
| Autor | F. Paul Pacult |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | March 21, 2005 |
| Idioma | inglés |
| Páginas | 304 |
| ISBN-13 | 9780471662716 |
| ISBN-10 | 0471662712 |
| OCLC | 56526454 |
| LCCN | 2004021372 |
| Número de Cutter | P122d |
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet--two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.