A consumer based methodology for researching new involvement brands - an emperical test
Edición de la obra A consumer based methodology for researching new involvement brands - an emperical test
| Autor | Trevor Watkins |
|---|---|
| Editorial | Dorset Institute of Higher Education |
| Fecha de publicación | 1985 |
| Lugar | Poole |
| Idioma | inglés |
| Serie | Working paper / Dorset Institute of Higher Education -- 32 |
| Número de Cutter | W335c |