Vithala R. Rao
· 14 obras en el catálogo
Obras

An application of the multivariate probit model for market segmentation and product design

Handbook of pricing research in marketing
Applied Conjoint Analysis
Advances in Marketing Science Methods and Models
1984

Analysis for strategic marketing
1998
Measurement and use of market response functions for allocating market resources
1986

The new science of marketing
1995
Sales forecasting methods
1978
Selecting, evaluating and updating prospects in direct mail marketing
1994