Stanley J. Shapiro
· 15 obras en el catálogo
Obras

Basic marketing

Marketing effectiveness, insights from accounting and finance

Marketplace Canada

A twenty-first century guide to Aldersonian marketing thought
Macromarketing

Strategic business planning in Canada
Assessing and Building upon Wroe Alderson's Intellectual Legacy
Assessing and Building upon Wroe Alderson's Intellectual Legacy. European Business Review, Volume 19, Issue 6

Basic Marketing Case Book
Marketing effectiveness
Basic marketing
Decision making, survival and the organized behavior system

Marketing management
