Sandra Vandermerwe
· 17 obras en el catálogo
Obras
Cases in European marketing management
Breaking through
The 11th Commandment
Breaking Through
2004
Business policy and strategy
1977
Competing through services
1994
Corporate challenges for an age of reconsumption
1991
The eleventh commandment
1996
The environment of South African business
1976
From diminishing to increasing returns
1997
The market power is in the services
1990
Quality in services
1994
South African marketing strategy
1975
Customer Capitalism
1999
From Tin Soldiers to Russian Dolls
1993