Roger D. Blackwell

Consumer behavior

An evaluation of the contributions of Professor John Howard to marketing theory and methatheory

Customers rule!

Research in consumer behavior

Laboratory equipment for marketing research

American attitudes toward death and funerals

1974

Cases in consumer behavior

1969

Cases in marketing management and strategy

1985

Consumer attitudes toward health care and medical malpractice

1977

Consumer driven health care

2005

Instructor's manual, Contemporary cases in consumer behavior

1985

Instructor's manual to accompany Cases in marketing management and strategy

1985

From the edge of the world

1994

From Mind to Market

1997

Contemporary cases in consumer behavior

1977

Objective Prosperity

Global marketing