Robert F. Lusch
· 19 obras en el catálogo
Obras

Retailing

The service-dominant logic of marketing

The service-dominant logic of marketing
Contemporary issues in marketing channels

Service-dominant logic

Patronage behavior and retail management
SAGE Handbook of Service-Dominant Logic

Service-Dominant Logic of Marketing
Toward a Better Understanding of the Role of Value in Markets and Marketing
Commercial Society

Introduction to retailing
Custom Retailing and ECommerce Chapters
1985 Ama Educators Proceedings (Series No 51)
1985

Cases in retailing
1996

Management of retail enterprises
1982

Principles of marketing
1987

Retail management
1990
Retail marketing
1993