Rita Gunther McGrath
· 7 obras en el catálogo
Obras

Marketbusters

The end of competitive advantage
HBR's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

HBR's 10 Must Reads on Business Model Innovation
HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
