Richard P. Bagozzi

· 18 obras en el catálogo

Obras

Marketing in the 80's

Marketing management

WWill and economic behavior

Will and economic behavior

PPrinciples of marketing research

Principles of marketing research

Advanced methods of marketing research

Philosophical and radical thought in marketing

RRoutledge Companion to Modern Marketing Research

Routledge Companion to Modern Marketing Research

SSales management--new developments from behavioral and decis

Sales management--new developments from behavioral and decision model research

Routledge Companion to Marketing Research

MMarketing-Management

Marketing-Management

RRepresenting and testing organizational theories

Representing and testing organizational theories

AAdvances in Communication and Marketing Research

Advances in Communication and Marketing Research

Causal models in marketing

SSales Management

Sales Management

The social psychology of consumer behaviour

TToward a general theory for the explanation of the performan

Toward a general theory for the explanation of the performance of salespeople

Recall, recognition, and the measurement of memory for print advertisements

Principles of marketing management