Pierre Berthon · 7 obras en el catálogoObrasThe business marketing course2002Electronic commerceSSurfers get hookedSurfers get hookedRReplication, extension and generationReplication, extension and generationAAs the web is spunAs the web is spun1995BBrands, brand managers and the management of brandsBrands, brand managers and the management of brands1997TThe Web site as marketing communication mediumThe Web site as marketing communication medium1995
BBrands, brand managers and the management of brandsBrands, brand managers and the management of brands1997
