Peter C. Verhoef · 7 obras en el catálogoObrasCreating Value with Big Data AnalyticsLoyalty ProgramsCreating Value with Data Analytics in MarketingCConsumer Informational PrivacyConsumer Informational PrivacyMMultichannel RetailingMultichannel RetailingRResearch Agenda for Digital TransformationResearch Agenda for Digital TransformationAAnalyzing customer relationshipsAnalyzing customer relationships