Päivi Eriksson · 6 obras en el catálogoObrasTThe bitter and the sweetThe bitter and the sweet1995KKysely ja haastatteluKysely ja haastattelu1986MManagerial processes behind long-term product mix changesManagerial processes behind long-term product mix changes1991MManaging international brandsManaging international brands1995MMarketing and other management logics of actionMarketing and other management logics of action1994Qualitative methods in business research2008
MManagerial processes behind long-term product mix changesManagerial processes behind long-term product mix changes1991
