Nigel Piercy
· 27 obras en el catálogo
Obras
Market-led strategic change
The Oxford handbook of strategic sales and sales management
Market-led strategic change
Strategic marketing
1982
The Management implications of new information technology
Management information systems
Marketing asset accounting
Marketing Strategy and Competitive Positioning (6th Edition)
Marketing Strategy and Competitive Positioning
Export marketing in the north of England
1980
Export strategy, markets and competition
1982
Management Information Systems
1986
Management Information Systems (Management & New Information Technology Series)
1986
Managing marketing information
1983
Marketing budgeting
1986
Marketing organisation
1985
Role and function of the chief marketing executive and the marketing department
1986
Strategic customer management
2009
Tales from the marketplace
2000
Market-led strategic change
1991
Export Strategy
Managing Marketing Information (RLE Marketing)
Marketing Organisation (RLE Marketing)
