Malcolm McDonald

Marketing plans that work

1997

The International marketing digest

Marketing and finance

Portfolio Management Using the Directional Policy Matrix

Creating Powerful Brands

Marketing Value Metrics

100 Practical Ways to Improve Customer Experience

Marketing Due Diligence

Key Account Manager's Bundle

Marketing

Les plans marketing

Auditoria de Marketing (The Marketing Audit)

Marketing Plans

Market Segmentation

Profiting from Ecrm

Cranfield Conference Reports Global Key Account Management

Marketing Plans That Work

Marketing Plan in Colour

Pocket Guide to Selling Services and Products

An introduction to marketing plans

al-Khuṭaṭ al-taswīqīyah

כיצד למכור שירות

Marketing planning in an industrial and international context

Marketing Accountability