Lyndon Simkin
· 14 obras en el catálogo
Obras
The marketing casebook
1994
New Research Findings From Warwick Business School

Market segmentation success

The Dark Side of CRM

Marketing Casebook

Marketing Essentials
Dark Side of CRM
Marketing Briefs

Marketing Concepts & Strategies
22nd European Conference on Knowledge Management
ECKM 2021- Proceedings of the 22nd European Conference on Knowledge Management

The market segmentation workbook
1996