Jean-Claude Larreche
· 17 obras en el catálogo
Obras

Marketing management

MARKSTRAT 2

Markstrat 2

Marketing strategy
1992

Readings in marketing strategy
Measuring the Competitive Fitness of Global Firms 2001

Meca Report on the Competitive Fitness of Global Firms

MARKSTRAT3
1998
MECA Report (FT Management Briefings)
1998
Value Creation Selling

Readings in Marketing Strategy

Marketing Management
