Jagdish N. Sheth
· 148 obras en el catálogo
Obras
Clients for Life
The Customer Is Key
Deregulation and Competition
Legends in marketing
A Strategic Vision of the Wireless Industry
Telecom Outlook Report 1997-2007
A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
Worldwide Wireless Communications (Advances in the Information Industry)
Firms of Endearment
Handbook of Relationship Marketing
Internet Marketing
Marketing
A model of user behavior for scientific and technical information (STI)
Is industrial marketing really different from consumer marketing?
Relative contribution of perceived instrumentality and value importance components in determining attitudes
A multivariate model of multinational business expansion
Measurement of attitude scores from beliefs and importances
A conceptual model of long-range multinational marketing planning
A theory of industrial buying decisions
The future of buyer behavior theory
Advertising's image -- U.S. and Yugoslavia
Recent developments in organizational buying behavior
History of marketing thought : an update
