Hooman Estelami
· 18 obras en el catálogo
Obras
Marketing turnarounds

Behavioral pricing

Cases in Financial Services Marketing

Simplified Business Research Methods
Routledge Companion to Financial Services Marketing
Frontiers of distance learning in business education
Strategic Pricing
Emerging Perspectives on the Marketing of Financial Services
Behavioral Aspects of Pricing
Emerging Perspectives on the Marketing of Financial Services. International Journal of Bank Marketing, Volume 25, Issue 4
Strategic Pricing. Journal of Product and Brand Management, Volume 15, Issue 6
Behavioral Pricing. Journal of Product and Brand Management, Volume 14, Issue 6
Behavioral Pricing. Journal of Product and Brand Management, Volume 16, Issue 7
Maintaining Engaged Customer Relationships in Financial Services
Building Trust in Financial Services
Financial Exclusion
Behavioral perspectives on pricing
