Harper W. Boyd
· 34 obras en el catálogo
Obras
Marketing management
Marketing management casebook
Marketing strategy
1992
Readings in sales management
Marketing research
Promotion
Marketing management casebook
Cases in advertising management
1964
Cases in marketing strategy
1958
Channels of distribution
1968
Marketing management; cases from the emerging countries
1966
Mktg Mgmt Cmptst 4 3.50 MAC
1995
Mktg Mgmt Cmptst 4 3.50 Windows
1995
Mktg Mgmt Im
1989
Mktg Mgmt Mot
1995
Promotion
1967
Promotion: A behavioral view
1967
Readings in sales management
1970
Advertising management
1965
An attitudinal framework for advertising strategy
1972
An evaluation of continuous consumer panels as a source of marketing information
1960
Casos en"marketing"
1957
Marketing management casebook
1971
Marketing research; text and cases
1956