George R. Milne

A business perspective on database marketing and consumer privacy practices

Consumer participation in mailing lists

A niche share approach for assessing brand performance and identifying competitive groups

Trust and concern in consumers' perceptions of marketing information management practices

A business perspective on database marketing and consumer privacy practices

1998

Co nsumer participation in mailing lists

1996

A niche share approach for assessing brand performance and identifying competitive groups

1994

Sport marketing

1999

Trust and concern in consumers' perceptions of marketing information management practices

1998

Digital Privacy in the Marketplace

Digital Consumption and Fantasy Football