Frederick E. Webster

· 21 obras en el catálogo

Obras

Marketing management casebook

Marketing management casebook

CCurso de Mercadotecnica

Curso de Mercadotecnica

Estrategia de marketing industrial

Estrategia de marketing industrial

TThe changing role of marketing in the corporation

The changing role of marketing in the corporation

AAnalyzing corporate cultures in approaching the global marke

Analyzing corporate cultures in approaching the global marketplace

TThe Changing Role of Marketing in the Corporation/Commentary

The Changing Role of Marketing in the Corporation/Commentary, Report No 91-127

TThe changing role of the industrial distributor

The changing role of the industrial distributor

Field sales management

IIt's 1990-Do You Know Where Your Marketing Is?

It's 1990-Do You Know Where Your Marketing Is?

IIt's 1990 - Do You Know Where Your Marketing Is/Commentary,

It's 1990 - Do You Know Where Your Marketing Is/Commentary, Report No 89-123

MMarketing communication

Marketing communication

MMarketing for managers

Marketing for managers

Organizational buying behavior

RRediscovering the Marketing Concept

Rediscovering the Marketing Concept

Social aspects of marketing

TTop management views of the marketing function

Top management views of the marketing function

Market-driven management

Industrial marketing strategy

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