Frank William Jefkins

O Marketing Directo

Public relations

Advertisement writing

1976

Advertising

1985

Communication in industrialising countries

1986

Copywriting and its presentation

1958

Dictionary of advertising, direct response marketing and sales promotion

1990

Dictionary of marketing and communication

1973

International dictionary of marketing and communication

1987

Marketing and PR media planning

1974

Modern marketing

1993

Planned press and public relations

1977

Planned public relations

1969

Press relations practice

1968

Public relations for management success

1984

Public relations for marketing management

1978

Public relations in world marketing

1966

Public relations techniques

1994

Secrets of Successful Direct Response Market

1990

Sell anything by mail!

1990

Wanted on holiday

1960

Advertising today

1971