Deborah J. MacInnis · 11 obras en el catálogoObrasIInformation processing from advertisementsInformation processing from advertisementsHandbook of brand relationshipsConsumer Behavior, Loose-Leaf VersionBrand AdmirationCComportamiento Del ConsumidorComportamiento Del ConsumidorCCustom Consumer BehaviorCustom Consumer BehaviorCConsumer BehaviourConsumer BehaviourBBundleBundleAAssessing when increased media weight helps sales of real-woAssessing when increased media weight helps sales of real-world brandsBBrand Benefits PlaybookBrand Benefits PlaybookEEnhancing the managerial relevance of information-processingEnhancing the managerial relevance of information-processing theory in an advertising context
AAssessing when increased media weight helps sales of real-woAssessing when increased media weight helps sales of real-world brands
EEnhancing the managerial relevance of information-processingEnhancing the managerial relevance of information-processing theory in an advertising context
