David W. Cravens

The Oxford handbook of strategic sales and sales management

Strategic marketing

Strategic Marketing David W Cravens Nigel F Piercy

1993 Ama Educators' Proceedings

1993

Marketing

1986

Marketing management

1987

The sales manager's book of marketing planning

1983

Strategic marketing management cases and applications

1990

Strategic Marketing (World Student)

1994

Marketing decision making

1976

Strategic marketing cases and applications

1983

Strategic marketing management cases

1993

Strategic marketing

1982

Readings and cases in marketing management

Marketing management perspectives and applications

Market opportunity analysis for short-range public transportation planning

Marketing in action

Strategic Marketing Management for the Pacific Region

Strategic marketing